The thing with all this talk about social media and how it changes marketing is that I don’t think you’re going to like it. I don’t think the end state is what most companies are thinking about. Google doesn’t buy other companies because they seem neato. …
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Rising news stories by attention
Online advertising: Not ye olde banners
Internet advertising will be relatively unscathed in the downturnAT THE beginning of the year Jeff Zucker, the boss of NBC Universal, a big television and film company, told an audience of TV executives that their biggest challenge was to ensure…
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Blackout period for Antonio
Because Mayor Antonio Villaraigosa has filed to run for reelection, his office says they can't send the media any more press releases with his name on them. (Cue loud cheering in the press gallery.) Deputy Mayor for Communications Janelle Erickson: Media, As you know, Mayor Villaraigosa has filed to run for re-election. …
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Scandal Puts A Hurtin' On Baidu
You may have heard that China's number one search engine Baidu has been the subject of some scandalous accusations lately. As a result, stock has plummeted, and so have advertising revenues for the company. A Little Background read more …
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When Football Ads Were Football Ads
As Daryl mentioned, the age of the internet has enabled everything to be a little shorter, quicker and to the point. Unfortunately, many football ads have done more of the same. But remember when they were good? Like, really good? …
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Bargain Hunting on Bleak Friday
Retailers manage to draw shoppers into stores, but consumers keep an eye on their own bottom lines.…
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Personal Branding is Your Secret Weapon in the Battle for Jobs
November 28, 2008 at 8:57 pm | In Book Reviews, Career Development, Corporate Branding, Interview, People, Personal Branding, Success Strategies | Today, I spoke with Liz Goodgold, who is a long time branding expert, speaker, author and consultant. …
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Iverson + New Team + Missed Practice + Suspended = Public Relations Disaster
Saw this headline on TV last night and our stomach ache (overeating, of course) turned into a headache. Like Iverson. Always have. He’s a Virginia guy, and famously during his high school years, he drilled a pregnant woman with a folding chair, WWE-style, during a high school brawl in a bowling alley. …
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Contributing bloggers
Who's blogging about Advertising now
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Personal Branding Blog - Dan Schawbel
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Drew McLellan - The Marketing Minute:
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LA Observed: Los Angeles media, news and sense of place
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Social media business strategy and more - chrisbrogan.com
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